Hansoft is a collaboration platform for scalable agile development. Before launching Hansoft X, a streamlined project management tool, we worked together to define Hansoft as a brand.
Hansoft culture aligns with Swedish values, such as honesty and modesty. Out of the gate, they were quite successful with their collaboration product, so their brand and marketing took a backseat. Together, we identified their core values and what makes Hansoft different in their space. Work included a brand refresh, a new website, and a brand book that reflected their brand guidelines, audience, style, voice and editorial guidelines.