Sauce Labs is the world's largest cloud-based platform for automated testing of web and mobile applications. Sauce was a goldmine of personality, humor and values when we started working together in 2012. The brand needed to reflect the fun friendliness people experienced at conferences, meet-ups, happy hours.
Software testing made so many people’s lives easier, so we wanted to show that with some playful mottos, like “Test.all.the.things()” and allowing the world to see that Sauce not only solved software development challenges, but it was a brand and culture you’d want to befriend. Work included a brand refresh, website redesign, collateral, and a brand book that defined their audience, voice, visual style and editorial guidelines.