We’re a full-service brand studio for purpose-driven companies
Everything we do is about story
Whether it’s through brand design or crafting award-winning films, we develop compelling strategic narratives that engage the right people at the right time.
Designed to function as an extension of your team, we’re a dynamic collective of strategists, writers, designers and filmmakers. Working across many industries, from tech and biotech to nonprofit and medical devices, we get to the heart of what matters most with content that evokes emotion and catalyzes action.
Whether it’s brand strategy, messaging, web or collateral layout, Nicole’s sensibilities consistently delighted us at Sauce Labs. Under Nicole’s leadership, the Sauce Labs brand grew to be regarded as the strongest within its space.
John Dunham
Founder of Sauce Labs
The team
Nicole Foley
Founder, Chief Creative Officer
Businesses can make a positive social impact. Nicole tells those stories. From defining the strategic message to executing the final product, she helps startups and corporations achieve their growth goals while articulating their purpose beyond the bottom line. Her background in design and filmmaking has given her a unique multimedia perspective and a powerful skill set for guiding strategic work.
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Her documentary short, “Couper Was Here,” won awards at Palm Springs International ShortFest, San Francisco Documentary Film Festival, and Oakland Short Film Festival. She tells Couper’s story to draw attention to the homelessness crisis, and to challenge people’s perspectives on this controversial issue. Nicole studied Psychology at Fordham University, and earned a Master’s degree in Anthropology at the University of Chicago.
Sandra Salas
Writer
An award-winning writer, Sandra has written shorts, promos, and features. Her independent productions include co-writing, co-producing, and directing a documentary-style TV pilot. She has field produced broadcast news spots and corporate videos for Medialink. Sandra's industry experience includes working behind the scenes on numerous commercials, promos, films, and TV shows including Hell’s Kitchen and MGM’s new hit America’s Greatest Makers.
Nicole Solis-Sison
Creative Director
Mayra Ortiz
Designer
A record of success
Under a very tight timeline, Nicole assembled a sizable cast and crew. She wrote, directed, and produced a fun and informative set of videos that delivered on our needs, and got over 5000 views [with VMware prospects] in a week. … She really got our objective, understood how to promote the product and brand, and was able to execute on a large scale.
Arun Lal
CEO, Contiq
Nicole is one of my all time favorite marketing people because she's very thorough in understanding our needs and our customers' pain points. … She has a clear process for brand development as it relates to our company's story, and how it all comes to life visually. She was particularly helpful on an investor deck for a blockchain startup. It was a hard product to describe, and we worked together to make sure the data was telling a story the investors cared about and got the company funded.
Christopher Keens
CEO, Gigster
Integrated. That’s the best way to describe the work Nicole produces, whether as an individual contributor or marshalling the efforts of others. Her sense of client and relentlessness building understanding around client needs as a precursor to beginning work puts Nicole ahead of the pack when it comes to creative services professionals I’ve known and worked with over the years. … Nicole is the antithesis of the “one style fits all” creative professional. Whether it’s brand strategy, messaging, web or collateral layout, Nicole’s sensibilities consistently delighted us at Sauce Labs. Under Nicole’s leadership, the Sauce Labs brand grew to be regarded as the strongest within its space.
John Dunham
COO at Cloud9 IDE, Founder of Sauce Labs
Nicole created a wonderful and strategic brand refresh for us. She worked with Sandra Salas, an amazing writer, to identify the essence of Ixia’s brand. Ixia has acquired a few companies, which made the brand feel disjointed and confusing. Our goal was to integrate everything into one cohesive brand. They established strong brand guidelines, which led to a unified voice. We wanted to move away from the ominous look and feel Ixia had, and they had a clear insight on how to do that. Nicole understood our needs, made strategic choices, and took that insight to the next level with a design direction that feels fresh, cohesive, and captures Ixia.
Marie Hattar
CMO, Ixia
Nicole brings a much-needed approach to the creative process by fusing story, brand, and visuals to create a powerful message. In the current marketing environment, working with an individual who can provide compelling storytelling and design is critical. She couples this with good iterative skills, and she is willing to work with you until you are satisfied with the solution.
David Ginsburg
CMO, Teridion
I’ve had the privilege of working with Nicole for the last two Tech-I Competitions where her excellent work has helped our team illustrate and visualize our global efforts and create a new Tech-I brand that’s been such an amazing success. She is a most trusted and valued colleague.
Cristine Geers
Innovation Advisor, USAID at The Global Development Lab