Clarify and activate
your brand story
Whether you’re laying your foundation, optimizing strategy, or expanding to reach new audiences, we help you bring your brand ethos to life and engage values-driven audiences to drive impact, growth, and preference.
How we partner
Pitch
How will you express your idea so that investors say yes? Present the uniqueness and viability of your product. Together, we show product-market fit, and demonstrate how your company will drive enduring value.
Deliverables may include:
Consumer Insights
Pitch deck
Pitch coaching
Position
How do you want to be known? Whether you’re starting out or need a brand refresh to align your identity and messaging with where your company is heading, we build a strategic brand foundation and design for growth.
Deliverables may include:
Brand positioning and messaging
Brand identity and design system
Web design and development
Promote
How do you engage your target audience? Craft the right message, in the right medium, at the right time to galvanize people around your purpose, and build a culture that aligns with your core values.
Deliverables may include:
Brand core values and manifesto
Social impact campaigns
Employer brand storytelling strategy
A record of success
Under a very tight timeline, Nicole assembled a sizable cast and crew. She wrote, directed, and produced a fun and informative set of videos that delivered on our needs, and got over 5000 views [with VMware prospects] in a week. … She really got our objective, understood how to promote the product and brand, and was able to execute on a large scale.
Arun Lal
CEO, Contiq
Nicole is one of my all time favorite marketing people because she's very thorough in understanding our needs and our customers' pain points. … She has a clear process for brand development as it relates to our company's story, and how it all comes to life visually. She was particularly helpful on an investor deck for a blockchain startup. It was a hard product to describe, and we worked together to make sure the data was telling a story the investors cared about and got the company funded.
Christopher Keens
CEO, Gigster
Integrated. That’s the best way to describe the work Nicole produces, whether as an individual contributor or marshalling the efforts of others. Her sense of client and relentlessness building understanding around client needs as a precursor to beginning work puts Nicole ahead of the pack when it comes to creative services professionals I’ve known and worked with over the years. … Nicole is the antithesis of the “one style fits all” creative professional. Whether it’s brand strategy, messaging, web or collateral layout, Nicole’s sensibilities consistently delighted us at Sauce Labs. Under Nicole’s leadership, the Sauce Labs brand grew to be regarded as the strongest within its space.
John Dunham
COO at Cloud9 IDE, Founder of Sauce Labs
Nicole created a wonderful and strategic brand refresh for us. She worked with Sandra Salas, an amazing writer, to identify the essence of Ixia’s brand. Ixia has acquired a few companies, which made the brand feel disjointed and confusing. Our goal was to integrate everything into one cohesive brand. They established strong brand guidelines, which led to a unified voice. We wanted to move away from the ominous look and feel Ixia had, and they had a clear insight on how to do that. Nicole understood our needs, made strategic choices, and took that insight to the next level with a design direction that feels fresh, cohesive, and captures Ixia.
Marie Hattar
CMO, Ixia
Nicole brings a much-needed approach to the creative process by fusing story, brand, and visuals to create a powerful message. In the current marketing environment, working with an individual who can provide compelling storytelling and design is critical. She couples this with good iterative skills, and she is willing to work with you until you are satisfied with the solution.
David Ginsburg
CMO, Teridion
I’ve had the privilege of working with Nicole for the last two Tech-I Competitions where her excellent work has helped our team illustrate and visualize our global efforts and create a new Tech-I brand that’s been such an amazing success. She is a most trusted and valued colleague.
Cristine Geers
Innovation Advisor, USAID at The Global Development Lab