AAAS
Bringing science and policy together
AAAS is the world’s largest multidisciplinary scientific society and a leading publisher of groundbreaking research. It fosters collaboration among scientists, policymakers, educators, and journalists to advance scientific understanding and policy.
The Challenge
Each year, the conference brand must engage a diverse audience while maintaining a cohesive and memorable identity. The 2027 theme, “Science Forward: Policy and Engagement for a Changing World,” marks a shift away from previous years, when the annual meeting mainly focused on celebrating science discoveries. This year, they're also examining how scientists, policymakers, and institutions build and sustain public trust amid polarization, misinformation, and rapid technological change. The goal each year is to create a visual system that balances optimism with the credibility and authority of scientific advancements and policy initiatives.
Our Solution
Past years called for playing it safer with color (always incorporating the AAAS navy blue somewhere), and staying away from photographs, opting for illustration instead. We tried something different this year. A much bolder palette than usual to visually reflect the theme's edge. We used black, which we've never done. Incorporating imagery that we animated with AI.
Deliverables:
Logo
Design system
Art direction
Signage
Animations
Digital ads
Print ads
Social media assets
Presentation decks
