Bringing Science and
Policy Together
Science and Policy Trade Association | Nonprofit Organization
We partner each year to develop and design the annual conference brand
AAAS is the world’s largest multidisciplinary scientific society and a leading publisher of groundbreaking research. It fosters collaboration among scientists, policymakers, educators, and journalists to advance scientific understanding and policy.
The challenge
Each year, the conference brand must engage a diverse audience while maintaining a cohesive and memorable identity. The 2025 theme, “Science Shaping Tomorrow,” aimed to emphasize the role of science-informed policies in fostering a prosperous and equitable future. The organization wanted to emphasize a sense of partnership between science and policy, as there has been a lack of trust between the two historically. The goal each year is to create a visual system that balances optimism with the credibility and authority of scientific advancements and policy initiatives.
Our solution
We developed a design system that was both dynamic and grounded. A limited color palette—navy, blue, yellow, and green—reinforced a sense of gravitas and purpose. Dynamic animation illustrated collaboration by merging contrasting hues and line art, symbolizing the fusion of science and policy. The design system visually represented the merging of ideas, illustrating how collaboration leads to innovation.
Deliverables:
Logo
Design system
Art direction
Signage
Motion
Digital ads
Print ads
Social media assets
Presentation decks
“Every year, Intersect creates a new beautiful brand for our annual meeting that everyone loves. It always captures the year’s theme really well. Our CEO is especially happy with how AM 2025 came to life.”
TATEV SARGSYAN
Marketing and Communications Lead, AAAS