ConnectionAI
Shaping the Future of Structural Steel
ConnectionAI is an AI assistant for steel detailers, delivering fabrication-ready connections for straightforward projects in minutes.
The Challenge:
ConnectionAI built the first AI SaaS product to predict structural steel connections and deliver fabrication-ready models in minutes. With an upcoming launch, it needed a go-to-market strategy and a story that showed fabricators and steel detailers how this technology could help reduce the costly delays and rework that are common across the steel industry. Olivine stepped in to develop ConnectionAI's brand strategy, product positioning, messaging, and visual identity for launch.
Our Solution
In partnership with Olivine Marketing, built the full suite of assets needed to bring ConnectionAI to market: a new website, sales enablement materials, and talking points equipping ConnectionAI's team to communicate the platform's value, helping fabricators improve efficiency and protect margin in a business where profits are notoriously thin. Our team developed a visual identity built to stand apart in a traditionally conservative industry, along with campaign assets ranging from ad copy to social content. We also helped coordinate a launch event for a curated group of target attendees.
ConnectionAI made its market debut at Trimble Dimensions. The team then exhibited at NASCC, the steel industry's leading national conference, where steady booth traffic and a full schedule of live demos drew strong interest from prospects.
