Misfit
Integrating Misfit into the Fossil brand.
Misfit creates wearable and smart home products that blend technology with minimalist design. After being acquired by Fossil, we created internal brand standards to educate Fossil employees on the Misfit brand.
The Challenge
Integrating a high-tech upstart brand into the traditional Fossil family posed a unique challenge. Rather than blending Misfit into the Fossil brand, it was essential to preserve its distinct identity, appeal, and market positioning while ensuring seamless alignment within Fossil’s ecosystem. A key priority was ensuring Fossil employees understood Misfit’s unique value proposition and how to communicate it consistently.
Our Solution
Instead of trying to integrate the Misfit line into the parent brand, we decided to shine a light on how they didn’t fit in. We leveraged bold typography and high-contrast design elements to emphasize Misfit’s character. We ensured the brand book conveyed the conviction of their manifesto, loud and proud: “In this, we stand together, as Misfits.” This approach ensured that Fossil employees understood and embraced the Misfit brand so they could confidently articulate its essence and distinctiveness.
Deliverable:
Brand Book
