From Startup to Enterprise-Ready
Cloud-based Network Performance | B2B SaaS | Acquired by Deutsch Telekom
We partnered to elevate Terirdion’s brand for a new phase of growth, including its story, positioning and messaging, and a full visual refresh across identity, website, and sales materials.
Teridion created a new category in networking — a global, public, cloud-based WAN service that dramatically increased internet speeds.
The challenge
What Teridion lacked was a clear way to talk about its benefits to an audience that was deeply invested in more traditional content delivery networks. And with the company broadening their focus to include enterprise, they needed to polish their brand touchpoints.
Our solution
We worked with Teridion to position them as pioneering champions of a better user experience that were pushing the boundaries of edge computing. We shifted their brand color from bright red, which represented “failure” in their portal, to an energetic green. New messaging helped customers understand exactly what they offer. The refreshed website and print materials gave Teridion a polished look that helped them get enterprise-ready. They became an enterprise go-to, winning awards in the SD-WAN Product space. Deutsche Telekom aquired Teridion in 2022.
Deliverables:
Customer insights
Persona development
Positioning
Messaging
Identity and brand design system
Brand book: Brand, style, and editorial guidelines
Sales enablement
Website design and development
Printed collateral
“Nicole brings a much-needed approach to the creative process by fusing story, brand, and visuals to create a powerful message. In the current marketing environment, working with an individual who can provide compelling storytelling and design is critical. She couples this with good iterative skills, and she is willing to work with you until you are satisfied with the solution.”
DAVID GINSBURG
Chief Marketing Officer, Teridion